After A While, Crocodile

Been wanting to get fellow moto and whiskey lover @Idaho.Crocodile in our threads for a while now.

Finally made it happen.

Micah Pringle and His Half-&-Half CB650 by Colin Flora

Recently had a chance to grab coffee with the Brand Therapist himself, Micah Pringle, and was blown away by his depth and perspective on branding and marketing. We’re grabbing a cocktail soon to discuss further, but in the meantime, here are some shots of Micah and his half ‘79 half ‘80 CB650 by the talented, Nashville-based photographer Colin Flora.

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Triumph Scrambler 1200 XC

Our boy @bloodbrothersinc geared up and headed out to Death Valley to put his Triumph Scrambler 1200 XC, his riding gear, and our More Throttle More Thrills Trucker Hat to the test in the elements.

And @livemotofoto was there to capture it…


Wind & Throttle


You’re gonna wanna check out our friend Jennifer and her Chicago-based boutique Wind & Throttle. She recently dreamed up some exclusive designs and color ways that you’re going to love.

Like this Nomad muscle tank…

Or this More Throttle More Thrills tee in black and white…

Or the classic Vivos Voco tee in burgundy…

The Dangerous Tour

The boys in August Burns Red are tearing it up on the road right now, hitting cities around the U.S. hard with The Dangerous Tour.

And we continue to be total fan girls when we see JB and Dustin wearing our tees on stage — including our new Gold Redux styles.

All photos by the man, the myth, the legend: Ray Duker


For more, follow August Burns Red.

Fierce Females

All photos by Joseph Bulger

She was powerful not because she wasn’t scared but because she went on so strongly, despite the fear.
— Atticus
Courage is resistance to fear, mastery of fear, not absence of fear.
— Mark Twain
You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.
— Maya Angelou
I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.
— Rosa Parks
She was a wanderess, a drop of free water. She belonged to no man and to no city.
— Roman Payne
The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever been before.
— Albert Einstein
You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.
— Eleanor Roosevelt
Everyone has inside of her a piece of good news. The good news is that you don’t know how great you can be, how much you can love, what you can accomplish, and what your potential is.
— Anne Frank
Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.
— Marie Curie
You are never stronger… than when you land on the other side of despair.
— Zadie Smith
Women are never stronger than when they arm themselves with their weaknesses.
— Madame Marie du Deffand
Be the heroine of your life, not the victim.
— Nora Ephron

November Ride

Michael and Nick squeezing every last riding day out of 2018 in a couple of our new tees.

Sick shots by our dude, Joseph Bulger.

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Silly Stunts

With @sillystunts behind the bars and @moneebnain behind the lens, you knew it was going to be a fun photo sesh.

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Fear Not

Just hanging out up North with @iamstatice

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When @chaneleverlast shows up…

Fit For A King

Recently got a chance to hang with Ray Duker and the guys in Fit For A King, as they came through Nashville on tour with The Devil Wears Prada. Our buddy Daniel Gailey of Phinehas has been filling with FFAK, and shredding his way through tour in our Memento Mori tee.

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Travel More Talk Less

By now you know how much we dig teaming up with Joseph and Sidney for product photography. And so the release of our first womens cut — a muscle tank — was a ripe opportunity to combine Joseph’s artistic eye and Sidney’s piercing look.

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Lady Nomads

“We travel, some of us forever, to seek other places, other lives, other souls.” – Anais Nin

Photos by Joseph Bulger

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“A journey is best measured in friends, rather than miles.” – Tim Cahill

“Stop worrying about the potholes in the road and enjoy the journey.” – Babs Hoffman


“We travel not to escape life, but for life not to escape us.” – Anonymous