After A While, Crocodile

Been wanting to get fellow moto and whiskey lover @Idaho.Crocodile in our threads for a while now.

Finally made it happen.

Micah Pringle and His Half-&-Half CB650 by Colin Flora

Recently had a chance to grab coffee with the Brand Therapist himself, Micah Pringle, and was blown away by his depth and perspective on branding and marketing. We’re grabbing a cocktail soon to discuss further, but in the meantime, here are some shots of Micah and his half ‘79 half ‘80 CB650 by the talented, Nashville-based photographer Colin Flora.

(click images to enlarge)


Triumph Scrambler 1200 XC

Our boy @bloodbrothersinc geared up and headed out to Death Valley to put his Triumph Scrambler 1200 XC, his riding gear, and our More Throttle More Thrills Trucker Hat to the test in the elements.

And @livemotofoto was there to capture it…


Wind & Throttle


You’re gonna wanna check out our friend Jennifer and her Chicago-based boutique Wind & Throttle. She recently dreamed up some exclusive designs and color ways that you’re going to love.

Like this Nomad muscle tank…

Or this More Throttle More Thrills tee in black and white…

Or the classic Vivos Voco tee in burgundy…


There’s a time when it all comes together—what you long for and what you fear—and as tentative as you may feel, you’re driven to continue. At that point, the need to forge ahead is the only option, and your direction is defined despite yourself.

—Lorii Myers

A new photo set from Joseph Bulger, featuring our Life and Death and Whiskey While You Work tees.


3 New Designs from Illustrator Logan Schmitt

Get excited.

We certainly are.

Super stoked to release new designs that are perfect for your Spring riding season, from the incredibly talented hands of illustrator Logan Schmitt.

You may remember Logan from his work on the Labor Ipse Voluptas design as part of our Makers Collection.

He's back with a 3-piece collection dedicated to the moto, music, and whiskey lifestyle.

Take a look at these…

Life and Death

Get Slideways

Whiskey While You Work

November Ride

Michael and Nick squeezing every last riding day out of 2018 in a couple of our new tees.

Sick shots by our dude, Joseph Bulger.

(Click image to enlarge)

Silly Stunts

With @sillystunts behind the bars and @moneebnain behind the lens, you knew it was going to be a fun photo sesh.

(Click image to enlarge)

Fear Not

Just hanging out up North with @iamstatice

(Click image to enlarge)

When @chaneleverlast shows up…

Travel More Talk Less

By now you know how much we dig teaming up with Joseph and Sidney for product photography. And so the release of our first womens cut — a muscle tank — was a ripe opportunity to combine Joseph’s artistic eye and Sidney’s piercing look.

(Click image to enlarge)


The Cig & The Bobber

Super stoked to be working with our dude Joseph Bulger of Bulger Creative Co. again, this time on the new Nomad Collection.

Lots more from Joseph to come, but right now, say hello to Henry and his hair...

(Click image to enlarge)

Melissa by Seiji

In our first photo shoot since moving to Nashville, our friend Melissa grabbed her '81 Honda CM400 and headed out with the crazy talented photographer and audio engineer, Seiji Inouye, to capture our new Nomad Collection.

(Click image to enlarge)


Gasoline Charmer

Ride or Perish

Night Rider