There’s a time when it all comes together—what you long for and what you fear—and as tentative as you may feel, you’re driven to continue. At that point, the need to forge ahead is the only option, and your direction is defined despite yourself.

—Lorii Myers

A new photo set from Joseph Bulger, featuring our Life and Death and Whiskey While You Work tees.


Melissa by Seiji

In our first photo shoot since moving to Nashville, our friend Melissa grabbed her '81 Honda CM400 and headed out with the crazy talented photographer and audio engineer, Seiji Inouye, to capture our new Nomad Collection.

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Gasoline Charmer

Ride or Perish

Night Rider





  1. a member of a people having no permanent abode, and who travel from place to place to find fresh pasture for their livestock.

    synonyms:itinerant, traveler, migrant, wanderer, roamer, rover; 

    gypsy, Bedouin; transient, drifter, vagabond, vagrant, tramp

    • a person who does not stay long in the same place; a wanderer.


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Gasoline Charmer

Ride or Perish

Night Rider

Memento Mori


Felix Culpa

"Blessed Fall"


Memento Mori

"Remember You Must Die"

Mors Certa

"Death is Certain, the Hour is Not"

Mors Mihi Lucrum

"Death to Me is Reward"

Vivos Voco

"I Call the Living, I Mourn the Dead"


That's how much it cost to start this brand


We purchased three things:

  1. 96 blank t-shirts ($416.40)

  2. Screen printing for 2 designs ($234.58)

  3. One year website subscription ($172.80)


We gave a few tees to friends and to one social media influencer; pushed the tees on free social media platforms; and sold them for $32 each to the sum of about $3,000. 

Then we took that $3k and produced our first (3-piece) collection.

And we were off to the races.


Here's how it unfolded on Instagram

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(Yes, that's Mike Le of Kinetic Motorcycles, if you were wondering.)


We wanted to post this info for two reasons:

  1. To remind ourselves of our humble beginnings, which fuels our gratitude.
  2. To inspire you.


It doesn't take much these days to get your dream off the ground.

You just have to get started.

-Aaron, Mark, & Nate

Makers Collection

We're so amped to release our first collaborative collection, featuring designs from some incredibly talented designers.

No intro needed. These designs speak for themselves.


Burn the Midnight Toil

Design by Austin Dunbar of Durham Brand & Co

Ex Nihilo Nihil Fit

"Out of Nothing Comes Nothing"

Design by Aaron Marks of Efficacy Clothing Co.

Labor Ipse Voluptas

"Pleasure is in the Work Itself"

Design by Logan Schmitt of Logan Schmitt Illustration

Move Swiftly

Design by Patrick Torres of Studio Freight


Small Batch Flags

Ever since we connected with Brett of BC Burnings, we've been itching to do a collaboration with him on some small batch, handcrafted flags. 

Made from the finest 7 oz. duck cotton fabric, these custom flags have been individually hand-cut to 28" x 45", coffee-dyed for 24 hours, hand-painted, and hand-finished with sewn edges by Brett himself. Each flag is unique and 100% Made in America.

We're super pumped to release three designs in limited quantity.

Pit Stop

We're super charged up to release our Spring/Summer Collection.

Inspired by vintage automotive signage, this retro 5-piece spring collection is aggressively cool and casual, and draws from a 1970s color palette to include our first ever multi-color designs.

Say hello to...

Grizzly Bear

Speed Demon

Thrills and Spills

Genuine Parts

Repair Service


Our friend, food blogger and receipe extraordinaire Bell'alimento, recently sent us a batch of shots of our Front Lines Collection, and... well... she makes our threads look almost as delicious as her food.

Here are a few of our favorites...

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They say the devil is in the details.

If you look close, you'll notice the intricacies and imperfections that come with hand-lettering and hand-illustrating every facet of our designs. It's what we've committed to since founding the brand. It takes more time and effort, to be sure. It doesn't make "business sense", if you will. But we think, in an age of mass production, that you deserve a product that is truly handcrafted from concept to completion.

It's not the devil.

The divine is in the details.

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Front Lines

For our Fall '16 Collection, we wanted to honor the perilous times of the Second World War, and the perseverance shown by the Allied Forces and their countrymen on the front lines and back home.

A mash of WWII imagery, slogans, and Allied propaganda poster art come together to serve as the inspiration for this handcrafted, 100% American-made collection of designs.

We're certain you'll enjoy wearing what we've enjoyed creating.

Welcome to the Front Lines.

"You ask, what is our aim? I can answer in one word. It is victory. Victory at all costs. Victory in spite of all terrors. Victory, however long and hard the road may be, for without victory there is no survival." —Prime Minister Winston Churchill

"We have known the bitterness of defeat and the exultation of triumph, and from both we have learned there can be no turning back. We must go forward to preserve in peace what we won in war." —General Douglas MacArthur (Sept. 1945)

Paratroopers were first used on a large scale during World War II for troop distribution and transportation. They were often used on the most forward front lines of battle, deployed to seize strategic objectives such as airfields or bridges.

"United in this determination and with unshakable faith in the cause for which we fight, we will, with God's help, go forward to our greatest victory." —General Dwight D. Eisenhower

"Today we may say aloud before an awe-struck world: 'We are still masters of our fate. We are still captain of our souls.'" —Prime Minister Winston Churchill

The Harley Davison WLA was a military model produced from 1942 to 1945 in support of WWII. These motorcycles improved mechanized forces on the front lines by providing faster travel of reconnaissance elements and messenger units. The "WLA" designation was unique; the "W" stood for the 45 cubic inch side valve engine designed in 1937; the "L" stood for the model's high compression; and the "A" signified the customer—the U.S. Army.

"There is one front and one battle where everyone in the United States—every man, woman, and child—is in action, and will be privileged to remain in action throughout this war. That front is right here at home, in our daily lives, and in our daily tasks." —President Franklin D. Roosevelt