That's how much it cost to start this brand


We purchased three things:

  1. 96 blank t-shirts ($416.40)

  2. Screen printing for 2 designs ($234.58)

  3. One year website subscription ($172.80)


We gave a few tees to friends and to one social media influencer; pushed the tees on free social media platforms; and sold them for $32 each to the sum of about $3,000. 

Then we took that $3k and produced our first (3-piece) collection.

And we were off to the races.


Here's how it unfolded on Instagram

(Click image to enlarge)

(Yes, that's Mike Le of Kinetic Motorcycles, if you were wondering.)


We wanted to post this info for two reasons:

  1. To remind ourselves of our humble beginnings, which fuels our gratitude.
  2. To inspire you.


It doesn't take much these days to get your dream off the ground.

You just have to get started.

-Aaron, Mark, & Nate