Micah Pringle and His Half-&-Half CB650 by Colin Flora

Recently had a chance to grab coffee with the Brand Therapist himself, Micah Pringle, and was blown away by his depth and perspective on branding and marketing. We’re grabbing a cocktail soon to discuss further, but in the meantime, here are some shots of Micah and his half ‘79 half ‘80 CB650 by the talented, Nashville-based photographer Colin Flora.

(click images to enlarge)


The Evening Hate

If you know anything about us, you know we love fast motos, heavy music, and strong whiskey.

And so when our Founder, Mark, was asked to play a role in the music video for RED’s new single, The Evening Hate, you know it was a no-brainer.

See if you can spot him…

As Loudwire notes in their coverage of the song/video release: "The evening hate" is a phrase that was coined in 1915 by frontline soldiers during World War I, who sought shelter in trenches during warfare. "While we all experience or witness hate throughout life, whether it be physical, mental or emotional, we all have the ability to crawl out and rise above such a tremendous adversary, hell bent on division and destruction. Without hate, the world would never know what true love really is,” proclaims bassist Randy Armstrong.

“After beginning a war against an evil that wanted to control us all in the last video, ‘The Evening Hate’ picks up right where that left off," Armstrong continues. "The song itself is about relentless hate that never ends, and what better way to depict hate than through war...The video is a fitting representation in that it depicts the chaos of conflict and the hate that fuels it. It’s up to us to crawl out of the hate and press on. The world would never know what true love is if hate didn’t exist." Read more…

Triumph Scrambler 1200 XC

Our boy @bloodbrothersinc geared up and headed out to Death Valley to put his Triumph Scrambler 1200 XC, his riding gear, and our More Throttle More Thrills Trucker Hat to the test in the elements.

And @livemotofoto was there to capture it…